NEW YORK, March 8, 2013 – McDonald’s NY Metro and its new Café con Leche are thrilled to announce an exciting sweepstakes in partnership with SBS NY’s Mega 97.9 and 93.1 Amor. The sweepstakes will give McDonald’s guests the chance to win VIP tickets to Romeo Santos’ long awaited mega concert that will kick-off the second leg of the Latin music star’s tour, Formula Vol. 1, on March 22nd at Newark’s Prudential Center. Four lucky winners will also have the exclusive opportunity to attend a backstage meet-and-greet session with the Latin Grammy nominated and Billboards Awards winning bachata singing sensation.
McDonald’s customers can visit any participating restaurant to find in-store trayliners featuring a scannable QR code that will direct them to www.lamusica.com. There they can register to become the lucky winners of VIP tickets. Guests can also text the phrase “McDONALD’S CAFÉ CON LECHE” to 42330 or go to the website directly www.lamusica.com. Four winners will also have a chance to be selected for access passes to the backstage meet-and-greet. For more information, guests can also visit www.Mcdonaldsnytristate.com/
“Romeo is indeed, one of the most influential Latin music stars in the world today, his career and connection with the Hispanic public has made him an icon in the music industry and McDonald’s is very happy to be part of this event,” stated Jessica Meléndez, McDonald’s Regional Marketing Manager for the New York Metro Region. “McDonald’s NY Metro introduced the new Café con Leche to satisfy our Hispanic customers’ coffee style preference. And as we continue to build a connection with this important part of our audience we are delighted to have joined forces with SBS NY and to have Café con Leche as a platform to bring to our customers this exciting ticket giveaway,” added Meléndez.
Romeo Santos, as former leader of the multi-hit bachata group Aventura, has been a key figure in popularizing the bachata genre amongst Latino millennials. A leading artist of what is known as the “urban bachata”movement, he has played a major role in transforming this traditional Dominican genre into a mainstream phenomenon. Now as a solo artist, his stardom is reaching new heights as he continues accumulating hits and awards as well as selling out arenas across the country and internationally.
ABOUT McDonald’s NEW YORK TRI-STATE RESTAURANTS:
McDonald’s is one of the world’s best-known brands and is a global leader in food service. There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York Tri-State area, New Jersey, and Fairfield County in Connecticut. Visit www.mcdonaldsnytristate.com or follow us on Twitter @McDNYTriState for information about other McDonald’s area program.