Disclosure: I was part of a paid campaign to promote the premiere of Texas Trocas with Discovery en Español and Dime Media last night, however this review was unsolicited and outside the scope of work… just my personal review.
As I just mentioned in my disclosure… last night I was part of a group of Influencers that were engaged to promote the season premiere of Texas Trocas, a reality show based on the custom truck culture of Texas. Those of you know me, know that I love cars, custom cars… and I even get sucked into the custom motorcycle shows, truth is I love the REMIX (see what I did there Rebecca Gitana Torres?).
I purposely kept myself from binge watching season 1, so that I can experience this with my audience in real time. So the set up was we would be watching the premiere, live tweeting and periscoping between the ad breaks. The Dime Media Team was live at the Mendez Family’s home… yes I said the Mendez Family.
You see, the real REMIX here is that the family who owns Texas Chrome is a close knit / hardworking Mexican family from San Antonio (my favorite Texas hangout). Now with a name like Texas Troca, I knew the family was Mexican… I had seen the ads. What I did not expect was that the show was so much more focused on the family dynamic and their commitment to making their customers custom truck dreams come true. As I was watching… and tweeting, I saw that those participating had the same feeling. We all feel like we saw pieces of our families in the Mendez family. It goes to show you that this is much more common than the Mexicans that Donald Trumps speaks of, I think my friend, fellow social influencer Eddie G says it best in this video posted late last night.
If the video does not load… click here.
Lastly…Parents, this show is a great show to watch with your kids. (did I mention it is only in Spanish?)
I really hope that parents who watch this show with their kids really help them understand that these guys are not just laborers, not just mechanics. They are artists, engineers and entrepreneurs and a perfect example of what a strong educational foundation in STEAM (Science, Technology, Engineering Arts & Math) can hep you accomplish.
This show highlights family, innovation, entrepreneurial spirit, legacy and very very cool trucks… I know what I am doing when I go to San Antonio, I will show up and say hi, hopefully see some of their work in real life. They have become friends in my head.
My DVR has a new assignment… TEXAS TROCAS every week. I still have to binge watch Season 1.
Get to know the Mendez Family… every Monday Night!
Kudos to Discovery en Español for putting together a reality show we can all be proud of.
Disclosure: I was part of a paid campaign to promote the premiere of Texas Trocas with Discovery en Español and Dime Media, however this review was unsolicited and outside the scope of work… just my personal review.