McDonald’s NY Metro and its new Café con Leche, in partnership with SBS NY’s Mega 97.9 and 93.1 Amor, gave its guests the exciting chance to win VIP tickets to bachata music sensation Romeo Santos’ mega concert on March 22nd at Newark’s Prudential Center in New Jersey. Some of the thrilled winners had the exclusive backstage access and the chance to meet the artist, the dream of every Romeo fan. Stay tuned, more surprises to come from McCafé’s new Café con Leche!
“Romeo is indeed, one of the most influential Latin music stars in the world today, his career and connection with the Hispanic public has made him an icon in the music industry and McDonald’s is very happy to be part of this event,” stated Jessica Meléndez, McDonald’s Regional Marketing Manager for the New York Metro Region. “McDonald’s NY Metro introduced the new Café con Leche to satisfy our Hispanic customers’ coffee style preference. And as we continue to build a connection with this important part of our audience we are delighted to have joined forces with SBS NY and to have Café con Leche as a platform to bring to our customers this exciting ticket giveaway,” added Meléndez.
Romeo Santos, as former leader of the multi-hit bachata group Aventura, has been a key figure in popularizing the bachata genre amongst Latino millennials. A leading artist of what is known as the “urban bachata”movement, he has played a major role in transforming this traditional Dominican genre into a mainstream phenomenon. Now as a solo artist, his stardom is reaching new heights as he continues accumulating hits and awards as well as selling out arenas across the country and internationally.
(L to R) McDonald’s Regional Marketing Manager Jessica Meléndez and daughter of McDonald’s Owner Operator Vanessa Russo backstage with Romeo Santos
ABOUT McDonald’s NEW YORK TRI-STATE RESTAURANTS:
McDonald’s is one of the world’s best-known brands and is a global leader in food service. There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York Tri-State area, New Jersey, and Fairfield County in Connecticut. Visit www.mcdonaldsnytristate.com or follow us on Twitter @McDNYTriState for information about other McDonald’s area program.