Published On: Wed, Oct 7th, 2020

November Is The New January

Siembra Sessions 2021

You do not have to wait until the new year to start planning a great 2021.

2021 can be amazing if you are intentional and you are ready to start putting in the work before December 31st.

My name is George Torres.

I’m a wandering digital storyteller w/ a passion for tech, travel, speaking, teaching & community building in the Latino/LatinX community. I am the founder of Sofrito For Your Soul online magazine and Co-Founder of the Capicu Cultural Showcase.

For over 20 years I have blogged, podcasted, created collaboratives, produced conferences, served as a brand ambassador, and have created projects that have created opportunities for people of all walks of life to elevate influence in the digital space.

I have also worked with world-class brands like Toyota / Lexus, Prudential, Microsoft, Samsung and currently teach sessions at Teachers College @ Columbia University.

In March of 2020, I created a cohort of creative entrepreneurs called The Siembra Initiative to support them during the pause caused by the COVID19 Pandemic. After a series of roundtables, training, fireside chats, keynotes, and 1:1 coaching in our private Facebook community, I decided to create new opportunities to provide resources to the community that is living this shared experience with us.

In my convos with creators, some of the biggest challenges have been overcoming self-sabotage, perfection paralysis, and imposter syndrome when pursuing new projects. In my private Siembra Initiative cohort which has over 140 members, I have discussed the potential of an accountability group that is close-knit, action-focused, supportive & motivational.

They spoke, I listened and I am happy to announce the very 1st Siembra Accountability 12 week coaching group.

Here is what the group entails;

  • Personalized coaching plan that outlines your goals.
  • Free review of your Brand Builder Workbook
  • Dedicated Facebook group with 11 of your peers.
  • Daily Motivational messages (with context)
  • Signature “My Three Words” Exercise For 2021.
  • Bi-Monthly Zoom coaching calls with your group.
  • Weekly assignments / 1 weekly touch base (phone or video)
  • Relationship building modules with measurable goals.
  • Meet anyone you want in my network, I will introduce you.
  • Curriculum will include social media modules that you need
  • Framework is from my Audit – Align – Amplify Signature Course.


This 12 week session will run 6 weeks in 2020, and 6 weeks in 2021.

November 14th Until February 15th

Lots of bonuses like latest industry news updates, my signature freestyle live sessions, featured subject matter experts, and a very special event to wrap it all up…

Are you ready for this?

I will be hosting a very special “Business Shower” for you.

This is an opportunity for you to engage your closes friends, family, and colleagues and get them to invest something in your new venture.

You’re investing in YOU!

Inaugural Class Is Sold Out!


NEW SESSION –> starts on November 30th, 2020.

Early Bird pricing for the second cohort is as follows;

$444 if you prepay – sign up now!

$555 if you pay in installments – sign up now!

pricing goes up after 11/15

FUN FACT: this is less than your favorite fancy cup of coffee.

Now, this may all sound amazing, but in order for it to grow, you have to take the very first step and plant the seed. You will also need to invest time to cultivate it daily with my easy to follow task lists that you will be able to fit in virtually any busy schedule.

And you will do this alongside 11 peers that need the support as much as you do… ready?

If you have any questions, feel free to reach out.

Thank you,

George Torres


Sofrito Media Group

🔥👉🏼📲 👀 Check out my #SocialSofrito InstaStories daily at

About The Siembra Initiative

Siembra Initiative is a grassroots program of Sofrito Media Group that creates low-cost training opportunities for entrepreneurs, small businesses, non-profit organizations, art circles, and community activists to increase their social footprint and elevate influence online.

If you have any questions or you wish to donate to the Siembra Initiative to help cover the costs of technology, please email us at

November Is The New January