THIS MONTHS TESORO ON THE WEB IS GOPHILA.COM
and this is why….
So it has been a minute since I posted a "Tesoro On The Web" but recently I have been engaging in "twitter talk" with Eric Cortes (@phillyteama). Eric aside from being very engaging member of the Latino cultural circle on Twitter actually has a very strong background in social media and marketing.
As per his bio – Eric Cortes is part of the Media Relations team at The Greater Philadelphia Tourism Marketing Corporation (GPTMC). He has been with GPTMC since January 2008 and has found new and creative
ways to promote Philadelphia
as a premier tourist destination. Cortes works in the media relations team
which includes local, national, Hispanic and social media.
Through the use of
social media (Twitter, Facebook, etc) Cortes has found new ways to connect with
mainstream and Hispanic journalists. Before working at GPTMC, he blogged for
uwishunu® and continues to do so on his spare time.
As a result I was led to Philadelphia's awesome tourism website, Go Phila!, the official visitor's guide to Philadelphia and discovered that aside from being a pretty good site showcasing Philadelphia's cultural and historic attractions, Eric and his team have really gone the extra mile to showcase the Latino heritage in historic Philadelphia.
This stands out to me because very few tourism companies in the USA really highlight the Latino barrios as a cultural gem in the city. It is no wonder why Philadelphia is quickly catching on as the place to be, not only for Latinos as they also highlight great attractions for Families, African American and Gay communities.
It appears that they have something for everyone and they embrace (and promote) it all.
From street festivals to art exhibits and all the places to eat a sabroso plato Latino… Philly Te Ama and they want to share it with you, con mucho amor.
Feria del Barrio
On their site they feature some of the following…
Centro de Oro (“center of gold”) is the name for the area around 5th
Street and Lehigh Avenue, the center of Philadelphia’s Latino
community. The area is home to many Latino-owned restaurants and shops,
as well as the site of the community’s major festivals.
Feria Del Barrio – Spicy salsa rhythms and traditional foods and crafts are just a few of
the highlights of Feria del Barrio, the annual September festival in
Centro de Oro, the cultural heart of the city’s Latino community...and so much more…
I know that I am looking forward to experiencing Philadelphia and possibly hosting some events there in the near future…now that I know that the city promotes the rich heritage of the city and recognizes all contributions to it.
Join the conversation on twitter…
Felicidades to Eric and team for such a solid web presence.
Check them out today and start planning your trip. Click Here!
Tell them that Urban Jibaro sent you!
The Urban Jibaro