#TeamCapicu To Lead Social Media Efforts For The 2016 PR Parade
Capicu Culture is proud to be hosting a live social cultivation event during the National Puerto Rican Day Parade to bring the Boricua Pride right to you via Facebook, Twitter, Snapchat and Instagram feeds using the hashtag #QueBonitaBandera.
I am pretty excited about #TeamCapicu being selected to make Puerto Rican culture a trending topic once again this year. We will give you a behind the scene view of the parade, cover the history of the parade, celebrate important moments of our legacy, honor great Boricuas and last but not least…
We will be reporting live from our Capicu Culture float as we make our way down 5th Ave featuring a dynamic art installation from our partners at ArtCultureNYC.
As many of you may know… three years ago, this parade was reclaimed by the community and our intention once again is to highlight the contributions the Puerto Rican community has has on the history of NYC and The United States. Sofrito Media Group / Capicu Culture is proud to be the Social Media Partner for the third year in a row.
We are hosting actress, activist Rosario Dawson (The Queen of the Parade) as well as actor / comedian Victor Cruz (The StockRoom), Berto Colon, actor (OITNB), Papoleto Melendez and Nancy Mercado (elders of the nuyorican poets / literary movement).
Our float will not carry a band or a DJ this year as an artistic act of silent protest. Instead we have teamed up with local artists from the Art Culture NYC collective to paint a mural on 5th Ave that demands the release of Oscar Lopez Rivera and action on the current fiscal crisis that Puerto Rico is facing. The artists commissioned for this piece are Albert “Taino Image” Areizaga, Danielle De Jesus and returning for the second year, Ralph Serrano from Arte ó Muerte.
This painting will be sold to raise money for the parades scholarship in 2017.
Our Social Stream Team is as follows
Rebecca Gitana Torres (Lifestyle Remix TV) will lead a team of influencers in this year’s coverage. She will be broadcasting live from the Sofrito For Your Soul Facebook Page.
Elisabet Velasquez will be launching the CAPICU CULTURE Snapchat channel… be sure to follow us.
We also have Marjoriet Matute (UrbanClassy.com) & Olga Maria (DreamsInHeels.com), Samy Nemir, Charlie Vasquez, Gemarla M. Babilonia-Gaskin, Sarah Serrano (Sofrito For Your Soul) and the rest of #TeamCapicu. Follow the #QueBonitaBandera to engage.
Here are the highlights of this year’s parade.
Posthumous recognitions 2016 are:
The 59th edition of the National Puerto Rican Day Parade will take place on New York City’s Fifth Avenue, Sunday June 12, starting at11am. The event will be carried live for the first time through WABC-TV (Channel 7 in NYC) and streamed online at www.abc7ny.com. The live cast will begin at 12pm through 4pm. For more information about the Parade, participant applications, Scholarship Fund and other data, visit www.nprdpinc.org.
These are the kind of changes that we needed to see… and as we approach the second year, I want to personally thank everyone again who had a role in the reclaiming the Puerto Rican parade and delivering it back to the people. Now it it is our job to make sure we use this platform to reconnect our families to our cultural legacy… it is all about continuity.
Our Social Broadcast will begin at 10:00am Sunday June 12th… the hashtags to follow are #PRParade & #QueBonitaBandera