Last Month , I arrived in beautiful sunny Miami in anticipation and excitement; I was on my way to Hispanicize! In its fifth year, Hispanicize is the largest annual event for Latino trendsetters in the fields of social media, journalism, advertising, PR, film and music. As a novice blogger, I was looking to get inspired, meet some amazing Latino bloggers, learn more about the Do’s and Don’ts of the blogging world and ultimately enjoy this amazing event. All I can say is that the experience solidified my reason for blogging (deep, I know!)
One of the reasons why I started blogging was because I wanted to create conversations around community issues that affect Latinos, specifically health equity, women’s health & empowerment, entrepreneurship & technology. Hispanicize inspired me to continue to do just that. Speakers like renowned broadcast journalist, Maria Hinojosa, to the talented lifestyle blogger Monique Frausto, shared experiences and tips of how they overcame obstacles, both personally and professionally. There were no stories that did not encounter a challenge, which inspired an idea that eventually became an opportunity. Was it easy? Probably not; but then again nothing worth having is.
Here are my takeaways from Hispanicize 2014!
Start a Blog: For me, that hardest part of starting a blog was getting started.
Getting past all of the doubt and fear and taking that first step will make everything much easier. If you’re thinking about blogging and that spark is in you, Do IT!
Be Yourself: Don’t fake and don’t force it. You can’t fake passion and if you do, your audience will know. Remember that you are unique. No one else has experienced what you have and because of that your voice is valid.
Find your Niche: The best niche to focus on is one that you’re passionate about. If you love fashion, take the time to think about what you want to focus on in that industry. What is your message? Write it down and keep revising it until it is exactly what you want to share with your audience. A simple, cohesive and consistent style will not only engage readers but will get you thinking about taking your blog to the next level.
Give back: If you love what you’re doing, you will stay dedicated long enough to see success. So on your journey remember to remain humble and give back. Engage with your followers and with those you follow. Develop relationships and remember to comment and share!
Change the World: Sounds cliché but its true. If you start to think about how bloggers are impacting social trends, you will see the power and influence. Everything you do, every day, has a ripple effect. Your blog has the power to affect the lives of others and inspire social change for good.
I am incredibly grateful to the “Brands Love Bloggers” campaign for the opportunity to attend Hispanicize 2014 at the Intercontinental Hotel in Miami.
I’m already excited to see what Hispanicize has planned for next year!
Connect with me, right here on the Sofrito for your Soul platform, where I will be sharing with you my journey as a Latina entrepreneur on a mission to empower our community. Abrazos y Pa’lante!
CEO & Founder at Novel Research of New York and Health Ambassador for Sofrito For Your Soul. Follow her on twitter @CatLajara