New York, NY, January 21, 2009 – American Latino Syndication, a fully-owned division of LATV Networks and producers of the nationally syndicated shows American Latino TV and LatiNation, announces the launch of a new scripted comedy, Treviño. The
series is set to debut via broadcast syndication this Fall. The
half-hour weekly program stars comedian Steve Treviño, 28, who hails
from South Texas and has written for such established comedians and TV
stars as George Lopez (The George Lopez Show) and Carlos Mencia (Mind of Mencia).
show is a completely fresh take on cross-cultural humor, and relies on
Steve's ability to make you laugh whether he's playing himself or any
of the other characters he portrays on the show,” said David Morales,
co-Creator and Executive Producer of Treviño. “From our writer, Michael A. Ajakwe Jr. who wrote for the Fox hit Martin, to our director Leonard R. Garner, Jr. who directed on NBC's hit Just Shoot Me,
our creative team has experience moving standup comics like Martin
Lawrence and David Spade on their paths to scripted TV stardom. We all
believe that Steve is on that same track to success,” continued
Morales, who is also Vice President of American Latino Syndication.
The national debut of Treviño
marks the first time since syndication's heyday in the late 1980s that
an original sitcom has premiered in broadcast syndication. This
groundbreaking project is also the first time that an American Latino
comedian has starred in a first-run syndication series.
“Scripted entertainment is a logical next step for our successful model
of targeting the largest, underserved market today (U.S. born, American
Latinos) with culturally relevant, crossover friendly content” stated
Robert G. Rose, Founder of American Latino Syndication. “Treviño
complements our existing programs while offering our affiliates
first-run, scripted entertainment to premiere on their stations. We
feel strongly that this program offers the stations a potential new
revenue stream that they so desperately need in these economic times.
As syndication has shrunk, we've grown.”
out a new show at this time may seem like a risk, but this creative
team has put together a project we could not pass up,” says Howard
Bolter, President and COO of LATV Networks. “We are convinced that now
is the right time for a fresh young American Latino perspective to be
heard and Treviño delivers like no one else does.”
Latino Syndication will screen the pilot presentation at Booth #1103 at
the NATPE convention in Las Vegas, January 27-29. Steve Treviño will be
on hand on Tuesday, January 27th and Wednesday, January 28th to greet
potential affiliates and the press. Go to www.Trevino.tv for more information.