Published On: Tue, May 9th, 2017

Word of Mouth Is Not Enough When It Comes To Car Shopping.

First things first, This post is part of a sponsored collaboration with Kelley Blue Book and DiMe Media. However, all opinions expressed are my own.


It’s how you might choose your next smartphone, movie or maybe even your next slice of pizza…

but not a car… too many variables.

Word of Mouth has long been the force behind the dynamic of how people shop for most things these days. Facebook, Twitter, Instagram and Snapchat are full of carefully curated brand mentions they post to friends daily. Personally, I follow dozens of car aficionado pages (mostly on Instagram) to feed my craving for seeing the latest car candy on the road. As much as I love these pages (and I do love them a whole lot), I know having owned many cars that it will take more than a few really cool pics to influence my buying decisions for something I potentially will have to live with for at least three years.

We all go thru phases, I am no different. I went from the practical car, to the cool car, to the family friendly car, to the functional car (current) to looking forward to what is next… I suspect it will be the fun car… hopefully something like this one in the 360 video below.

As you get older, you realize that there are so many considerations for purchasing a new vehicle, your friends opinions are often not deep enough to fully understand how this vehicle will impact your life.

This is when you need to consult a resource that can give you unbiased info across all brands (and models) before you make a purchase… that resource is Kelley Blue Book. Kelley Blue Book is the vehicle valuation and automotive research company resource I used to figure out not only how much I should be spending on my upcoming car purchase, it also helped me assign value to the car I was selling. They did all the research for you and now you can walk into that negotiation knowing what to expect from the transaction.

Kelley Blue Book New and Used Car Price Values Expert Car Reviews

So how has Kelley Blue Book changed since I started using them in the late 80’s – early 90’s?

Like everything in the world they are online, launching their website in 1995 (more history here) and eventually engaging on social networks to consistently promote their philosophy of promoting well – informed car purchases.

Kelley Blue Book wants to help you become new-car smart. Being new-car smart means realizing there are many more resources beyond just pricing that can help empower you as you are on the new-car journey. Some of the tools that offers includes:

Advice on buying and selling using their Price Advisor.

  • Find what others are paying for the same vehicle in your local area.

Educating yourself on the 5-Year Cost to Own your desired vehicle.

  • Everyone knows that negotiating a good price on a new car can save you hundreds or even thousands of dollars, but fewer car shoppers realize they can save even more simply by choosing the right vehicle to begin with. Similar cars with similar sticker prices can vary in their costs over the first five years of ownership, so it is important to compare overall costs to ensure you’ve made a smart choice that holds up in the big picture.

Tons of Editorial Reviews and 10 Best Lists

  • From segment buyer’s guides and comparison tests to 10 Best lists,’s award-winning editorial team can help you decide which new car is right for you. Narrow your shopping list with Kelley Blue Book’s recent award winners and Editorial top picks based on what is important to you (e.g. Family Cars, 10 Coolest Cars, 10 Best SUVs Under $25,000 and more).

Extensive Consumer Reviews & Ratings you can review right on the website.

  • Kelley Blue Book has one of the largest databases of consumer vehicle reviews for third-party sites.

2004 Nissan Maxima SL Sedan 4D Trade In Values Kelley Blue BookI recently acquired a new vehicle and I am in the process of selling my old vehicle and did my car valuation and this is my result:

Like I mentioned before… they are super engaged on social adding many channels that you can choose to stay informed on the latest automotive news, tends and changes to their annual Car Buying Guide.





Word of Mouth Is Not Enough When It Comes To Car Shopping.