Published On: Tue, Jul 2nd, 2013

Will You Lend Me Your Influence To Save Lives? #PorTuFamilia


I am in a difficult position, I need a favor and I really do not know how to ask. I know that you get requests to “like” and “share” stuff every day and much of what is asked of you truly deserves attention. It is my turn to ask… but I want to add some depth to my ask.

I am not asking you to plug my blog, radio show or my live cultural showcase… I am not asking for money (even though I can use some to buy a car right now)… I do not even want to take up much of your time… me da pena to even make this request but it is bigger than me. I really need your help, we really need your help.

In our community, people we all know and love are dying at the hands of diabetes and they do not have to…especially in the Latino / Hispanic community. With the right education, they do not have to die.

In NYC – Citywide, the death rate for diabetes — a blood sugar problem caused by the body’s inability to produce insulin — climbed more than 25% in the last decade. In 2011, there were 5,695 deaths per 100,000 people. [NYDailyNews]

Food for thought…

Hispanics are more likely than the general population to develop diabetes. It is estimated that 2.5 million, or 10.4 percent of Hispanic and Latino Americans aged 20 and older have diabetes. Hispanics also are more likely to have undiagnosed diabetes than non-Hispanic whites and non-Hispanic blacks. Nearly half of Hispanic children born in the year 2000 are likely to develop diabetes during their lives. Risk factors include: being overweight; having a parent, brother, or sister with diabetes; being older than age 45; having had diabetes when pregnant; and being Hispanic/Latino, Alaska Native, American Indian, African American, Asian American or Pacific Islander. [source]

What I need from you… may be simple. It may take some work… but know that you will be doing your part in helping thousands of Latinos in the Bronx by lending a hand… by lending your influence and I would never ask you for more than you are willing to do.


The American Diabetes Association (ADA) is preparing for its largest Latino event of the year Feria de Salud, scheduled to take place on Saturday, August 17, 2013. Every year in New York City the ADA holds this free health event for Latinos in St. Mary’s Park, Bronx, NY the average attendance is about 4,000 people. The goal of the Feria is to illustrate the importance of learning about preventing and managing diabetes and making healthy lifestyle choices. This is accomplished through fun and informative workshops and activities, which take place throughout the day. Feria de Salud has well over 4,000 participants; Volunteers are needed to make this event a success!

Postcard 2008


 Feria de Salud
Location: St. Mary’s Park 
146th Street to 148th Street, St. Ann’s Avenue, Bronx, NY
Date: Saturday, August 17, 2013 
Time: 11:00 A.M. – 6:00 P.M.

What You Can Do…

  • If you live in NYC, consider volunteering and helping us save lives (water, a healthy lunch and a cool t-shirt is provided)
  • If you are in NYC in August, Bring someone you LOVE to get screened at the Feria de Salud, it is FREE!

Click here to sign up and volunteer!


Our Feria de Salud in the Bronx may be a local event, but this is a global epidemic and we need to help spark awareness in every way shape or form… here are some ideas that can help us get the word out.

  • Write a blog post or an article about this event in any publication / platform you have access to. 
  • Interview one of our #PorTuFamilia Diabetes Educators on your radio or tv show.
  • Share important Diabetes resources on social networks and use the #PorTuFamilia hashtag
  • Send us recipes that make our Latino culinary favorites healthier and use the #PorTuFamilia hashtag
  • Create a YOUTUBE video to create awareness in your community and use the #PorTuFamilia hashtag
  • Instagram or Vine a video supporting the #PorTuFamilia movement (don’t forget to add the hashtag)
  • Tweet out anything that has the #PorTuFamilia hashtag
  • Invite your NYC area friends on Facebook to sign up and help us out on August 17th in the Bronx. Here is the link
  • Introduce me to anyone who is passionate about Health in the Latino community… I really want to meet them and collaborate.

If you can think of any way you can help and I have not thought of it… let me know by emailing me at PorTuFamilia [@] or text/call me at 516-690-7397… I am dead serious that is my personal cell number.

What is in it for you?

Simply put, you will be helping people live healthier lives, Diabetes does not have to be a death sentence.

I thank you in advance for anything you can do to help us reach as many Latinos as possible… and help us save lives.


Tu Hermano…

George Torres
The Urban Jibaro
Cultivando Cultura since 1997…
Social Media | Branding | Event Management
Follow me on Twitter… @UrbanJibaro  and support the  #PorTuFamilia movement



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Will You Lend Me Your Influence To Save Lives? #PorTuFamilia