Published On: Tue, May 26th, 2009

Urban Jibaro Joins The Por Tu Familia Movement

Mi Gente…

N55857672423_5235Last year, my friend Helene who works at the American Diabetes Association reached out to me about working with her on a Latino Initiatives project called Por Tu Familia. The project consisted of a huge event to take place in the Bronx called "Feria De Salud". After meeting all the progressive Latinos from all walks of life that are passionate about fighting this threat to the health of our community, I was convinced that this was something I had to do. 

My current role is to develop a social media platform for community outreach to get support from people like you on sites like  Facebook & Twitter. The page is designed to promote wellness events in our community, offer resources to people fighting diabetes and their families that support them. I am happy to announce that the Facebook page for "Por Tu Familia NYC" has been launched and with minimal promotion the page already has about 160 people interested in spreading the word about this cause. 

It is important to note that we will be announcing exciting details about "FERIA DE SALUD" in the coming days.

I will add that Diabetes has affected my family in more ways that I am willing to share here. I know from talking to so many of you over the 12 years online that you share similar stories…this is our chance to fight back.

We need your support…via volunteers, sponsorship and just spreading the word about this event. I am specifically looking for Latino organizations to link up and become a community partner in this initiative. 

If you are interested, email me at

As I am,
George Torres
The Urban Jibaro



Many Latinos feel guilty spending time and money on personal health. They feel selfish putting their own health care ahead of their family's needs. The opposite should be true. The American Diabetes Association is here for your family, but we want to bring the message home that you should take care of your diabetes or prevent yourself from developing it, for your family's sake too. Your family needs you to be healthy and feeling your best, so that you can be there for them. That's why the new name for ADA's Latino Initiatives health campaign is Por tu familia — or "for your family" in English.

Diabetes is an urgent health problem in the Latino community. Their rates of diabetes are almost double those of non-Latino whites. Getting information to the community about the seriousness of diabetes, its risk factors and those who may be at risk, and ways to help manage the disease is essential.

Materials targeting the Latino community, available in English and Spanish, are an integral part of our outreach efforts to help improve the quality of life for Latinos with diabetes. From books to brochures, our publications will give you information on topics ranging from cooking with a Latin flair, to being more physically active, to maintaining a healthy weight.

To request your free copy of our Latin Flavor in the Kitchen Recipe Sampler and to receive a free guide on type 2 diabetes (request ADA Channel number 2), call 1-800-DIABETES (342-2383). Bilingual representatives are available to take your call.

Community-based activities are another important part of Por tu familia. Through fun and informative workshops and activities, community members can learn more about diabetes, the importance of making healthy food choices and being physically active on a regular basis.

Urban Jibaro Joins The Por Tu Familia Movement