Published On: Sun, Nov 13th, 2011

Tesoros On The Web: Southern Boricua

I wanted to take a moment and introduce you to another Jibaro doing big things on the web… Charlie Rivera aka Southern Boricua.
I recently connected with him via Facebook and Twitter and I really dig his vibe… the site is fresh and promotes great talent. The following bio is from the website… make sure you check him out to day.
– @UrbanJibaro
Growing up in the 1970’s, Charlie Rivera was constantly musically influenced by his father’s collection of Motown records and listening to groups like the O’Jays, Stevie Wonder, Earth,Wind & Fire, & listening to harmonies as well as just about every single Elvis Presley album, that his Dad loved.

Then also, with the sounds of his mother singing in Spanish around the house all day long with Afro-Caribbean percussions embedded into him from bands & artists like El Gran Combo, Tito Puente, Ruben Blades, Willie Colon, and the Fania All Stars, Charlie had a strong musical foundation.

In the mid to late 1980’s Charlie turned away from the vinly path of Technics & Gemini’s like most of his friends, and as a young teenager began promoting for NYC clubs such as The Tunnel, The Underground, RedZone, Limelight and The Palladium. Working in The Village at The Antique Boutique, hanging out by Unique’s on Broadway and getting hair cuts in Astor Place, Manhattan quickly became a second home.

Charlie spent a few years promoting and networking. In his late teens, he landed a bartending job at club Redzone. This is where he first saw celebrities such as a very young Sean “Puffy” Combs, Dr. Dre & Ed Lover, the cast of In Living Color and the Fly Girls, Rosie Perez, and began his path into they NYC nightlife.

After making some Freestyle music demos, Hot 103 became Hot 97 and changed to a Hip Hop format ending that path quickly. He then began Event Promotions and Afterwork Parties via his company Adeon Productions for most of the 1990’s alongside many other great promoters and dj’s which included venues such as the Copacabana, China Club / Jade Terrace, LQ’s, The World and various boat rides that spanned over 10 years.

From carrying milk crates of records to sleeping on the couch in the recording studio til 4 in the morning, music like Salsa, Freestyle, Hip Hop and R&B has always been a major influence and a driving factor in Charlie’s life from working on beats, to singing background vocals, all which have fine tuned his ear in this industry.

LoveHATCharlie has since then been working with some key people like Director Ken Kushner and Executive Producer Xiomara Turull by being part of several productions teams that has conducted auditions and casting calls for many different projects, performances, interviews and independent films in just about all 5 boroughs. All of which have led to the creation of Southern Boricua which is a platform where artists, dj’s, models, and radio personalities are interviewed, networked, and all linked together via Facebook and Twitter.

Charlie Rivera working along side with great correspondents Josaine Espinal and Justin Hunte, will strive to continue to bring enticing interviews, videos and amazing artists.

You can contact us at Info [at]


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Tesoros On The Web: Southern Boricua