Hispanicize Tip #1 – Do Not Run Out Of Business Cards
As you already know I will be attending / speaking at the 2013 Hispanicize Conference to be held in Miami Florida April 9th-14th. Attending as many conference over the years as I have, I pride myself in being pretty More...
Mapo Music: Free Salsa Classic Mix Tape
Tonight I am remembering Mami’s cleaning ritual. Sunday Morning right after her cafecito, she would open the doors, pull the shades open and open every window in the house, break out the bottle of Mistolin More...
HOT OFF THE PRESS: NBC LATINO JOINS THE PARTY ON FACEBOOK
NBC Latino launched their new Facebook page today to deepen engagement with the Latino community and those that love the culture. The Facebook page launched early this morning… and instantly More...
Today Is Earth Day… & Eco Rico Does It With Sabor!
(Thanks to Jasmine Williams for putting me on to this 😉 Buen provecho! Eco-Rico is an eco-lifestyle brand that believes in holistic health for people and planet. Change yourself, change the world. Our More...
Answering Reader’s Questions… What is Daily Sofrito?
First of all I want to apologize to anyone that is still waiting on a reply from an email…I am about 48 hours behind in answering mail. I try to be as diligent as possible in answering your emails More...
Do You Like Sofrito?
Now I do not mean Mami's fresh Sofrito…that popular aromatic puree of peppers, tomatoes, cilantro, onions, and garlic that serves as a base ingredient for many tasty Latino dishes. I mean my brand More...
Win a chance to be Sofrito For Your Soul’s editor for one week.
Happy New Year…. How would you like the opportunity to be my boss for a week? You would be able to challenge me to write about stories that YOU choose. I need change…simply put.I really want to break More...
Un Nuevo Dia…A New Year: 2010
Today is a major day of reflection for me…but it is more about looking forward than looking back. Thank you for joining us for another year of cultural celebration here @ Sofrito For Your Soul. Happy More...
Locro de Mondongo: Argentine Soul Food
In my quest to discover new and exciting cultural things to share with you all, I learned that in Argentina that Sofrito is actually called Quiquirimichi…and then I started reading the blog…and I started More...
Papi has a brand new blog….
Mi Gente… It has been a tough few days for Latinos in the media and I have been very critical of CNN and the Latinos In America series. I have had this website for more than 13 years and I have never let More...