
Team Capicu Brings The NYC Puerto Rican Parade To Your Social Feeds Via #QueBonitaBandera, Reporting LIVE From Our Float!
You heard it here first… #TeamCapicu (Sofrito Media Group’s new social media reporting team) is hosting a live social cultivation event during the National Puerto Rican Day Parade to bring the Boricua More...

P.R.I.D.A. Steps In To Preserve Puerto Rican Arts & Culture!
Are YOU Puerto Rican Artist or a lover of the Boricua Arts Scene? If so I want to let you know about an organization tirelessly fighting to preserve the culture of Artesania in our communities. Members of Puerto More...

What Exactly Is A Jibaro… & What’s With The Straw Hat? #IamNotPunchy
This blog post is inspired by those awkward moments that I introduce myself as George Torres, The Urban Jibaro and the person I am talking to has no idea what I am talking about. It is a question I get quite often More...