
Casa Latina Hosts It’s 2nd Premiere Bilingual Home-and-Lifestyle Expo in NYC
I am happy to announce that Sofrito Media Group will once again be supporting the Casa Latina Expo in NYC. Casa Latina, the premiere bilingual home-and-lifestyle brand (www.casalatina.com) and Chase bring the More...

Chef Ronaldo Joins Sofrito For Your Soul To Promote Latino Health & Great Food!
I want to take a moment to introduce my new friend, and Sofrito contributor Chef Ronaldo. I had an opportunity last year to become engaged with Ronaldo on social media during our #PorTuFamilia campaign and eventually More...

CLASICOS LIVE! It’s not a Musical, It’s a DaNcEsIcaL is back in NYC!
Limited Shows August 9th thru 18th at The New Theatre in NYC! Trust me you do not want to miss this! A musical is defined as a play or movie in which singing and dancing play an essential part. Now according to More...

Latino Trailblazers: Daisy Martinez
Happy Hispanic Heritage Month! Celebrate the importance of Latino culture with Being Latino, Best Buy and our partners. We’re paying tribute to the generations of Hispanic Americans who have positively influenced More...

Cubanoson: New York’s Cuban Orchestra.
Mi gente… Here is a message with a little history about Cubanoson, one of the most unique Latin bands in the world from our friends over at Havana New York, your official guide to Cuban Music. Special thanks More...

New Music On A Monday: Usher Singing Bachata w/ Romeo Santos
Romeo Santos (formerly of Grupo Aventura) teamed up with Usher to sing Bachata… yes you read it right… Usher is singing Bachata… I think it is pretty interesting… let us know what you think More...

NYC Event: Jones Beach Latin Summer Concert Series ((FREE))
If you know me… you know I love Latino music. I have to bring you the latest info on who and what to see this summer… now I live only 10 minutes away from Jones Beach so this is something you will always More...

Boston Event: Jorge Hernández Leadership Awards and Bohemia Latina: Love and Latin Music
MEDIA RELEASEFOR IMMEDIATE RELEASEContact: David Kay, Director of Development, (617) 927-1719, Dkay@iba-etc.org Jorge Hernández More...

Quick Poll: Who was your favorite boy band, Menudo or Los Chicos?
Mi Gente, in the 80's two boy groups dominated the charts in Puerto Rico and took Latin America nd the USA by storm… we want to know from you, who was your favorite, Menudo or Los Chicos? Tell us why and More...

Tesoro On The Web: “The Latin Products” Website Is Like A Virtual Bodega
I have had this site almost 14 years and I have connected with Latinos in all walks of life and from every corner of the world. Now depending on where you are, is how available certain staple Latino products are More...