
Chef Ronaldo Joins Sofrito For Your Soul To Promote Latino Health & Great Food!
I want to take a moment to introduce my new friend, and Sofrito contributor Chef Ronaldo. I had an opportunity last year to become engaged with Ronaldo on social media during our #PorTuFamilia campaign and eventually More...

Por Tu Familia Pioneer Rosa Rosen Has Transitioned…
I just got this email from Helene Velazquez from the American Diabetes Association… the Por Tu Familia committee has lost one of our own… Rosa Rosen, a passionate and determined voice in the fight against More...

Latino Health Project: We Need Google Glass To Impact Health In Our Communities.
For those of you that like your info in bite sized chunks… here it is. “I can use Google Glass and my platform to save lives in Latino communities with your help.” For those of you that want More...

I want to be a Google Glass Explorer so that I can save lives.
When I first heard about Google Glass… I geeked out (as you would expect) as I am a fan of any technology that helps us document and promote our experiences. I started day dreaming about all the events More...

Things I Want Your PR Firm To Know About Me
First of all HELLO, My name is George Torres! I have created two versions of this post, understanding how busy you are managing your brands. Read the quick summary… and if it interests keep going. It is a More...

Yexenia’s Story: Social and Sugar Free
Social and Sugar Free We live in one of the most fun cities in the world with tons of restaurants and bars to pick from. There’s always a place to go to for a social Latina like me. However, being diabetic can More...

Thank You, You Helped Save Lives In The Bronx!
I am home now, I am writing this late Saturday night. I thought I was exhausted until I got home and started thinking about what I witnessed today. I saw a community come together in a way I have never seen before. More...

We Are In This Together… #PorTuFamilia
I am currently sitting in New Work City, a really cool co-working space in NYC that my friend Jeff Namnum has been raving about. I am looking around the room and cannot help to be impressed by the concept of co-working More...

Latino Greeks – We Need Your Time & Energy! #PorTuFamilia
Like you, I am a member of a very proud Latino fraternal organization. As an undergrad I wanted to save the world. Being part of a dynamic and culturally diverse organization gives you plenty of great causes to More...

Will You Lend Me Your Influence To Save Lives? #PorTuFamilia
I am in a difficult position, I need a favor and I really do not know how to ask. I know that you get requests to “like” and “share” stuff every day and much of what is asked of you truly More...