Published On: Fri, Feb 26th, 2010

NYC Event: New Generation Latino Consortium on 4/5/2010

Sofrito Media Group is proud to join the NGLC 

as a Marketing Partner for their


NGLC Media, Marketing
& Entertainment Conference

Featuring Keynote CNN’s
Soledad O’Brien and Celebrity Panelists

Actor/Comedian John
Leguizamo and Writer/Director Franc Reyes


mun2 Joins as Title

NY –
The New Generation Latino Consortium (, the only organization of its kind dedicated
to educating and informing the business and entertainment worlds about
the importance of the New Generation Latino (NGL) market, is hosting
the ‘NGLC Media, Marketing & Entertainment Conference’
at the Harvard Club of NYC on Monday
April 5, 2010. 
Presented by mun2, Telemundo’s New Generation Latino TV network, the
one-day conference will take place from 9:00am until 6:00pm at The Harvard
Club of NYC located at 35 W44th Street between 5th and 6th
Avenues in Manhattan.  Representatives from featured co-sponsors
MTV-Tr3s and Sí TV will also be on hand to exclusively discuss New
Generation Latinos’ impact in the fields of media, marketing and entertainment. 
The day will kick off with a special keynote address by CNN anchor,
Soledad O’Brien, followed by three exciting panel discussions, a celebrity
sit-down with actor/comedian John Leguizamo and writer/director Franc
Reyes, a catered attendee luncheon, a special research keynote and Hennessy
cocktail networking reception. will serve as the
NGLC’s exclusive trade media partner with uStream also participating
as the LIVE video outlet that will feature portions of the conference
online throughout the day.

“When we first started the NGLC back in 2002, the New Generation Latino
(NGL) audience was just beginning to be noticed.  In the years
that have followed, thanks to the dedication of those in the NGL media
and entertainment fields such as our sponsors and panelists, we’ve
come a long way.  Given New Generation Latinos’ critical role
in shaping the face of this country, I expect there to once again be
some very insightful and engaging discussion taking place on April 5th
at the Harvard Club of NYC.  As the only Latino business conference
of its kind, NGLC is not one to be missed,” says David Chitel, NGLC
Founder and Chairman. 

Keynote, CNN’s Soledad O’Brien
states, “As a New Generation Latina, I can appreciate first-hand what
the NGLC conference is all about.  Hopefully organizations and events
like this help to publicly recognize the diverse Latino population living
in the U.S. and play a meaningful role in getting our stories told.”

"As the leading Young Latino American
brand, mun2 is excited to partner with NGLC Media and entertainment
thought-leaders on a conference that delves into the heart of one of
America's most fascinating conversations…The Next Generation Latino,”
says Jacqueline Hernandez, Chief Operating Officer for Telemundo. 
“In this new decade, for many businesses this consumer is the new
definition of the sweet spot."

Michael Schwimmer, Sí TV CEO said,
“We are excited to partner with the NGLC Marketing, Media & Entertainment
conference to celebrate the powerful and lucrative New Generation Latino
audience.  Our television network is 100% focused on serving this
community, so it’s great to see the NGLC’s success in bringing this
conference together to focus on the importance and influence of New
Generation Latinos, the media they consume, and the opportunity they
represent for advertisers.”

Conference attendees will learn more
about the New Generation Latino population and its critical importance
within the U.S. Latino marketing mix and will have the opportunity to
interact all day with companies from the Latino media, marketing and
entertainment fields, Fortune 500 executives, general and Latino market
ad agency executives, celebrities and various international and national
press outlets.  Unique sponsorship opportunities are still available
for those who would like to have a featured presence at the conference.


About NGLC:

Founded in 2002 by entrepreneur and Latino
marketing expert, David Chitel, the New Generation Latino Consortium
was and still is the first business organization of its kind dedicated
exclusively to the New Generation Latino population.  With upwards
of 70% of the U.S. Latino market under 35, and 65% of its population
growth being driven by US-born Latinos, the NGLC's mission is to advocate
two key points; 1.) New Generation Latinos represent a viable and lucrative
media target audience that merits special attention and 2.) Quality
media, marketing and entertainment resources are available to effectively
touch New Generation Latinos who are critical to growing market share
now and in the future.

NGLC Contact:

David A. Chitel

Founder & Chairman

New Generation Latino Consortium

(c) 917-345-4025 /  

About mun2:

mun2 (moon-dos) is the lifestyle cable
network for today's culture connectors (C2s) – bicultural Latinos
18-34. As the bilingual network that amplifies the Latinos experience,
mun2 is culturally-grounded and reflects the best of both worlds –
mun2 is uniquely American. From reality to music, on-air to digital,
mun2 creates original content across a multi-screen platform. As the
only nationally measured bilingual cable network by Nielsen NTI, mun2
has an increased distribution to over 33 million households, and is
a part of the Telemundo Communications Group, a division of NBC Universal.

mun2 Contact:

Debbie Lazo

Manager, Media Relations


About MTV-Tr3s

MTV Tr3́s (mtvTr3́ is available
in broadcast in 7 million Hispanic TV households and 38 million total
TV households, making it the most-widely distributed TV network dedicated
to superserving today’s bicultural Latino youth.  MTV Tr3́s
programming is rooted in the fusion of American and Latino music, cultures,
lifestyles and languages. Music programming is at the core of MTV Tr3́s
and the channel features hitmakers, emerging artists and new sounds
that resonate with young U.S. Latinos.  In addition to music programming,
the MTV Tr3́s programming slate also features lifestyle series, news,
documentaries and other long-form programs that celebrate US Latino
hybrid identity and culture.

MTV-Tr3s Contact:

Ariana Urbont



About Sí TV:

Sí TV is America’s first media company
to reach the millions of 18–34-year-old Latinos who prefer their content
in English and seek it across all platforms—including linear television,
the internet, video-on-demand and wireless devices.  Sí TV offers
authentic, relevant content and a 70% original programming slate that
includes comedy, reality, music, movies, lifestyle and talk.  Sí
TV’s original programming caters to Latino viewers’ wide ranging
tastes with shows such as the first-ever Latina modeling competition
series, Model Latina, the Latino pop culture comedy show Latino 101,
and the first-ever Web-to-TV reality series Elle & Tito: The Married
Life, premiering in March 2010.

Sí TV is available nationwide on Dish
Network, and in more than 200 cities and communities across the United
States, including New York, Los Angeles, Chicago, San Francisco / Bay
Area, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. 
Sí TV’s cable and telco affiliates include AT&T, Comcast, Cox,
Insight, Qwest, Time Warner Cable and Verizon, among others.  For
more information about Sí TV, please visit 

Sí TV Contact:

Todd Apmann


NYC Event: New Generation Latino Consortium on 4/5/2010