Focusing On The Experience: Buying Tires You Trust!
This is part of a sponsored collaboration with Cooper Tires and DiMe Media.
So a few days before Hispanicize, I shared my shopping experience with Cooper Tires with you and I admitted some things I was not really proud of. In a nutshell, as much as I love cars I neglected the single most important safety feature of my car.
So fast forward and we are in Sunny Miami and I am surrounded by influencers that apparently know so much more about Tires than I do. Cooper Tires curated carefully selected influencers to sit down and have an open discussion about how they shop for tires, what messaging pushes buying decisions and what they value most about the experience.
My feedback is that I would likely pick a brand that educates consumers on Tire Safety as opposed to be extremely salesy about their branded features.
Now that I have really had some time to check out the Cooper Tires website, I feel like I will much more focused on safety (as I was this past week when I rented a high performance vehicle in Florida to find out the tires were completely worn and extremely dangerous.
Did not see that video? check it out now.
I really like when a brand thinks out of the box and engages real people about how they buy products in their category to learn how to best address the needs of the consumer. I really appreciated the session and learned a whole lot more about tire safety.
Take it a step further and visit CooperTires.com to learn what I learned.
HOW OFTEN DO YOU THINK ABOUT YOUR TIRES?
Let us know by taking this short survey –> https://www.research.net/r/N9TLJN9