Published On: Thu, Aug 27th, 2009

Everything You Wanted To Know About LatISM…but did not know who to ask.

Latism120 Saludos…

With so many events / blog posts/ tweets floating around with the #LatISM tag attached to it, it can be a little hard understanding what all the buzz is about. My name is George Torres (that is me, with the Sofrito jar up there) and I am the NYC partner for the LatISM Heritage Tour that is taking place between September 24th and October 9th in 3 different states, Texas, New York and Florida.

I am going to help you understand exactly wht LatISM is.

The main website for LatISM '09 is

Here are the questions I get asked most often…let's start from the beginning..


What is LatISM?

LatISM is a group is for all the Latinos who blog, tweet, connect, tag, bookmark, work & enjoy Social Media!

We are the central resource for Latino(a)s in Social Media and the major brands who seek your expertise. Introduce yourself & add your business link(s) to the LatISM Directory. 

We support each other and become stronger by promoting our fellow Latinos. Bienvenidos!

LatISM Directory:

You can join this group regardless of where you are. This community is a global community and we are growing exponentially… Join Today.

What is the LATISM Heritage Tour?

The LATISM Heritage Tour is a two-day event will provide a networking opportunity and conference presentation, bringing together the leading minds and innovators in social media and technology.  

All are welcome to learn, understand and support Latinos in the current dynamic social media environment.

With 21 million projected Latino internet users by 2010, Latinos are adopting social media as their primary source of communication, news and entertainment faster than any other group.  Their buying power is projected to reach $1.3 Trillion by 2013.


"The goal of the conference is to give Latinos/Hispanic professionals and businesses, who want to reach and engage the Latino/Hispanic market, the opportunity to converge and discuss high level strategies and the future of social media and marketing.  The event will provide valuable insights and new perspectives from industry executives who will discuss proven strategies to profit from social media and marketing.  Plus, the event offers valuable networking opportunities which are designed to maximize event participation."

George Torres, Sofrito Media Group


It is paramount to learn what cultural factors are driving this shift, and understand how to reach Latinos where they are primarily active in emerging technologies.

The Latinos In Social Media Heritage Tour, will present these topics and more: 

-Latest trends in social media and effective marketing strategies. 
-Case studies of top brands/companies; challenges and obstacles.
-Developing and social media technologies and trends
-Latino culture, heritage, demographics in the U.S. today

We believe the best way to reach Latinos is through Latinos.  LatISM will bring Bloggers, Twitters, Facebook, MySpace, Hi5, LinkedIn Leaders and many more together to learn about the latest Social Media trends.  All this while celebrating our culture!


When and where is the LATISM Heritage Tour happening?

The first three dates of the tour are as follows;

LatISM Texas will take place at the Westin Galleria in Houston on September 24th & 25th.

LatISM NY will take place at the Millenium Broadway Hotel in the heart of Manhattan on October 1st & 2nd.

LatISM Florida will take place at the Caribe Royale in Orlando on October 8th & 9th.

What does the agenda look like?

The LatISM agenda is very well rounded with a mix of cultural celebration, community recognition, educational seminars, networking events and discussion surrounding our role in the future of Social Media

* (Some breakouts may vary slightly in each summit)


6:00 pm – 6:30 pm
7:00 pm – 8:30 pm
    8:30 pm – 9:30 pm
Summit Registration
 Award Ceremony


8:00 am – 8:45 am
Continental Breakfast  
9:00 am – 10:00 am
OPENING SESSION – Understanding Social Media & the Latino/Hispanic Market

Sponsored by: Will be announced next week
Keynote: Will be announced next week 

10:15 am – 11:15 am
Track 1: Discover the Traffic Secrets
Track 2: How to Make Money with Social Media Traffic
Track 3: Hispanic Marketing Directors Round Table 1
11:15 am – 12:00 am
VIP Network, Connect & Grow – Exhibit Hall & Marketplace 
12:00 am – 1:30 pm
Sponsored by: Will be announced next week
Keynote Address: Latino Comedy!
1:45 pm – 2:45 pm
Track 1: Become a networking Guru
Track 2: Discover the niches & Break in
Track 3: Hispanic Marketing Directors Round Table 2
3:00 pm – 3:45 pm
4:30 pm – 6:00 pm
    6:00 pm – 7:30 pm
    7:30 pm – 11:00 pm
Social Media Today
Sponsored by: Will be announced next week
Keynote: Will be announced next week 
VIP – Network, Connect & Grow – Exhibit Hall & Marketplace  
Open – Network, Connect & Grow – Exhibit Hall & Marketplace  Raffles
Dinner Buffet & Real Latino Party!
Sponsored by: Will be announced next week

11:00 am – 1:00 pm
Resaca (Optional)


How do I Register?


We are using Event Brite to manage our tickets.  Please click on the event you are planning to attend in order to register.

LATISM Heritage Tour – TX   September 24 & 25 in Houston, TX
LATISM Heritage Tour – NY      October 1 & 2 in New York, NY
LATISM Heritage Tour – FL    October 8 & 9 in Orlando, FL


Is it too late to sponsor LatISM?

We still have Sponsorship Opportunities to put your company and organization right in front of the latino Social Media leaders. Download the LatISM Sponsorship Pagackage here.


Have a question that was not answered here?

Email me at Sofrito Media Group


What are you waiting for?

Reserve your spot today!



Everything You Wanted To Know About LatISM…but did not know who to ask.