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Published On: Wed, Mar 14th, 2007

CHEERIOS® LAUNCHES GRANT PROGRAM TO FUND PROJECTS THAT COMBAT HEART DISEASE

          Cheerios Circle of Helping HeartsSeeks Angeles de mi Corazon

CheeriosangelMinneapolis, MN – (February 7, 2007) – There are angels among us and we need your help to find them.  If you know individuals in your community working to fight heart disease in ways big and small, Cheerios will give wings to their work.  Just in time for Valentine’s Day, General Mills will launch a three-year initiative and kick-off a nationwide search for five Cheerios® Ángeles de mi Corazón (Heart Angels) across the country.  As part of General Mills’ Cheerios Circle of Helping Hearts program™, Cheerios will award five Ángeles de mi Corazón with $5,000 grants to fund activities that fights heart disease.

Websitebutton2Beginning today individuals or organizations can nominate their “Ángel de mi Corazón” by completing a simple entry form online at www.cheeriosangel.com; self-nominations are encouraged as well.

Entries can also be submitted via mail by filling out a nomination form and writing a few sentences describing how the person or organization you are nominating has invested their time, talent, and spirit in helping those who suffer from heart disease in their community.  Entries may be submitted in English or Spanish and should be mailed to:  Cheerios Ángel de mi Corazón, P.O. Box 72307, Rockford, MN  55572.  Nominations will be accepted until April 21, 2007.

Nominated Cheerios Ángeles will have touched lives affected by heart disease in some way.  Nominees can demonstrate a commitment to combating heart disease through:

         their genuine heartfelt caring;

         their commitment and length of service;

         the unique nature of their service;

         the number of people whose lives have been affected.

“At General Mills, we are committed to issues that affect people across the country, especially one as serious as heart health,” said Katie Lay, Cheerios Marketing.  “We’re excited to launch the Ángeles de mi Corazon program and hope that this three year initiative will help recognize those Ángeles among us that are working to raise awareness and provide education about the risk of heart disease.” 

Cheerios has a long-standing mission to help fight and prevent heart disease. The Ángel de mi Corazón initiative is part of the larger Cheerios Circle of Helping Hearts™ program that General Mills created to help raise awareness and provide education about the risk of heart disease.  In 2007-2008, Cheerios Circle of Helping Hearts™ will donate $500,000 to WomenHeart, a national coalition of women with heart disease. 

The Cheerios partnership with WomenHeart is extending to include heart disease awareness and prevention among the more 40 million Hispanics nationwide.  With its Cheerios Circle of Helping Hearts™ program, General Mills wants to encourage individuals to do their part to prevent heart disease and recognize those who are making a difference.  Taking simple steps each day, like choosing foods that are part of a heart-healthy diet and getting the recommended physical activity, are important ways to help improve heart health. 

For more information on how to nominate your Cheerios Ángel de mi Corazón, or to find out more about Cheerios and heart health, consumers can call 1-800-932-2257 or visit www.cheeriosangel.com.

About General Mills
General Mills, with annual net sales of $12.5 billion, is a leading global manufacturer and marketer of consumer foods products.  Based in Minneapolis, Minn., General Mills’ mission is to innovate to make people’s lives healthier, easier and richer around the world.   Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million.  General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.

About Cheerios® Ángel de mi Corazón

The Cheerios Ángel de mi Corazón search is designed to help raise awareness of heart disease among Latinos and honor individual “Ángeles” who have invested their time, talent, and spirit in helping those suffering from heart disease in their community. Cheerios Circle of Helping Hearts donates financial grants to charities and community-based organization across the country. This is the first of a three year commitment by Cheerios.    

CHEERIOS® LAUNCHES GRANT PROGRAM TO FUND PROJECTS THAT COMBAT HEART DISEASE