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Who Do I Think I Am?

I have a lot of nerve, literally. Soy atrevido. After a few false starts, I have finally decided to focus on writing “the book”. I am not even sure why the book is so important but it has become one of the things that have clearly knocked me out of my comfort zone. I can see it, feel it and touch it. I can read parts of the book More...

by Urban Jibaro | Published 3 months ago
By Urban Jibaro On Thursday, December 13th, 2018
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Fighting For More Than Just Me…

Disclaimer: I’ve partnered with Modelo – a brand committed to honoring those who demonstrate The Fighting Spirit – to share my unique story on behalf of the Modelo Fighting Chance Project; however, all opinions More...

By Urban Jibaro On Friday, October 19th, 2018
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Feedback: Networking With A Smile… Here Is How To Do It!

This post is sponsored by Colgate as part of their #SonrisaColgate campaign. Opinions are my own. Last week I was in Los Angeles, attending the third #HispzLA conference and meeting with many of my clients and More...

By Urban Jibaro On Monday, September 3rd, 2018
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Capicu Conversations: Tina Marie Dominguez

 As we enter our 12th season of Capicu Cultural Showcase we are enduring as a community one of the most difficult times since the Civil Rights Movement. Since Hurricanes Irma & Maria hit Puerto Rico the Diaspora More...

By Urban Jibaro On Monday, June 18th, 2018
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#EstamosAqui: The Pride & Pain of This Year’s Parade

By Nancy A. Ruffin Puerto Rican flags waved proudly along Fifth Avenue this past Sunday, June 10, 2018 at the 61st National Puerto Rican Day Parade. Despite the devastation that Puerto Rico has endured this past More...

By Urban Jibaro On Wednesday, November 23rd, 2016
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Want to know how to use social media to attract and engage quality customers, and grow your business? I have a class for that.

Hello, my name is George Torres,  and I am a community builder who presents, promotes, and preserves Latino culture via new media. I currently engage via my blog, Sofrito For Your Soul, and several social More...

By Urban Jibaro On Tuesday, October 18th, 2016
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#SocialSofrito –> Influencers, Do You Know What Your Posts Are Worth?

Are you a blogger or a social media influencer? Interested in building a brand around your expertise? Having access to the right tools will help you put a number when you approach brands for your dream projects. I More...

By Urban Jibaro On Saturday, July 16th, 2016
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Add Some “Sofrito” To Your Latino Heritage Event

Why? Because Mama Taught Me Everything I Know About Social Media (and Sofrito). All jokes aside, If I only had a dollar for every time I heard… Why do you use “Sofrito” in your branding? Do you More...