Published On: Thu, Jan 28th, 2010

2010 Go Red Por Tu Corazón New York City Casting Call Event Alert

 Mi Gente…

I had the opportunity to attend the Bronx CHP CHAT, (Community Health Action Team) this past week, which is a coalition of organizations dedicated to helping raise awareness and implement education in the community about deadly diseases. This event was hosted by Sanofi-Aventis and hosted by the American Heart Association. During this time I met Damaris Lasa who let me know about this campaign called Go Red For Women and the Latino initiatives surrounding it. 

So today, I am sharing…and asking you…to help spread the word, both about the campaign and the casting calls so that together we can help save lives!

As I am,

George Torres
The Urban Jibaro

Skype: urbanjibaro


2010 Go Red Por Tu Corazón New York City Casting Call Event Alert



Go Red For Women®’s nationwide Hispanic casting call event will kick off on February 5, 2010 with the participation of Nuestra Belleza Latina 2008 winner, Melissa Marty in New York City.


We invite New York City’s Latinas to participate on February 5, 2010.



Go Red for Women is looking for Hispanic women to join the Go Red Por Tu Corazón movement by sharing their heart stories and helping to raise awareness of heart disease in Hispanic women. Latinas who share their stories have the chance to become a spokesperson for the cause – representing Go Red Por Tu Corazón in marketing materials, at events and online at




Speak Up on February 5, 2010!

·  Time: From 10 AM to 7 PM

·  Venue: Macy’s Herald Square, 8th Floor



Event highlights to include:

·  Appearance by Melissa Marty, Go Red Por Tu Corazón Hispanic spokesperson

·  Exclusive Go Red giveaways and more!



Heart disease is the No. 1 killer of Hispanic women, but is largely preventable if Latinas make the right choices for themselves and their families, and help inspire millions of other Latinas to do the same.

·  Cardiovascular disease kills approximately 455,000 women each year, which is about one every minute.

·  More than 8 percent of Hispanics, age 18 and older, have heart disease.

·  On average, Hispanic women are likely to develop heart disease 10 years earlier than Caucasian women.




For those unable to attend the casting call, call 1-800-474-VIVE or visit to get more information on how to make healthy choices for you and your family.

Go Red Por Tu Corazón is nationally sponsored by Macy’s and Merck & Co., Inc.


Accredited Media Inquiries Only:


Damaris Lasa, American Heart Association

Telephone (212) 878-5917

Consumer Inquiries:

The American Heart Association

1-888-474-VIVE (8483); or visit


2010 Go Red Por Tu Corazón New York City Casting Call Event Alert