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Bomba y Plena Spring Extravaganza

Sofrito For Your Soul is proud to be a media sponsor for the
2008 "Bomba y Plena" Spring Extravaganza
.

Bombayplena2008_2

Puerto Rican Bomba & Plena Spring Extravaganza

In celebration of Spring awakening come and enjoy the sounds of Puerto Rican folklore, music and dance. “Bomba” rhythms & sounds of African heritage and “Plena” is the type of music that reflect community happenings known as the singing newspaper.

Date: Monday, May 26
Time: 6PM
Admission: $25 In Advance ; $30 Day of Show
Place: Symphony Space 2537 Broadway at 95th St. Upper West Side
More Info: (212) 864-5400
or visit
www.symphonyspace.org

The concert features New York City's legendary group Los Pleneros de La 21, current Boricua Roots sensation Tato Torres & YERBABUENA, the Segunda Quimbamba folkloric ensemble from Jersey City, and the theater/dance troupe Danza Fiesta.

This event is sponsored in part by Mega 97.9 and 93.1 Amor

As I am,
George Torres
The Urban Jibaro

JusNata Spanglish Designs

Who is JustNata Spanglish Designs?

Carshowmay07015_3 Like millions of you across this country, we are Latinos who speak both English and Spanish – sometimes combining the two - and have adapted our home countries' culture, food, music and traditions into our American lifestyle. We believe that it goes without saying that Hispanics are the largest and fastest-growing ethnic group. If you are not Latino, then you surely know someone who is! We are on the rise all over the country as community leaders, in music, films, and pop-culture, and it inspired me to show off my Latina pride for our beautiful culture.

We are people just like you who could not find entertaining designs on t-shirts to represent nuestra cultura and decided there was an open market for this idea. We drew inspiration from the every day things we are accustomed to (also with a little help from mis amigas!). We created a line of clothing with trendy, colorful and original designs for us and for you! We don't sell anything we wouldn't wear ourselves.

Being that I am representative of two Latin countries, I also wanted to create designs for others like me as well as for people who are multicultural, bi-lingual, Latinos-at-heart, and anyone else who is inspired by nuestra cultura hermosa.

Quality and outstanding customer service are our main priorities. We use high-quality American Apparel clothing for almost all our designs. And if ever you are not happy with a product or service, let us know y trabajaremos con usted to make it right.

Q&A with Nathalie Ramirez

1- Tell us a little about Nathalie before JustNata Spanglish Designs.
Colombian & Mexican, born and raised in New York between Queens and Staten Island.  I have 3 children and am currently married.  I was a former Legal Secretary in NY and NJ before moving to Maryland.   

  2- What made you want to start your own business?   
I'm a stay-at-home mom who was looking to start her own business, work from home and bring in an income at the same time.  Chasing after my son all day (he'll be 3 in December), I usually dress down in t-shirts and jeans.  Being a Latina and former New Yorker, I was craving culture and one day I just thought I'd like to wear a t-shirt with something in Spanish on it to represent who I am.  Clothing like that wasn't readily available.  T-shirts were everywhere and the internet offered many Mexican, Cuban or Puerto Rican design t-shirts, but nothing that represented Latinos living in America, Latinos who speak both languages.  I decided that I could be the one to bring those products to the market, as I'm sure there were others just like me wanting to wear their culture, their heritage, their language - on their shirts.   
 
3- Who, if anyone did you ask for help?
I asked for help from anyone who would listen.  I've learned a lot in the process and have made some friends.   
 
4- What have been your challenges so far?
Believing that I could be successful.  I grew up in the projects in Staten Island, my parents were divorced, there were a lot of things I didn't dream would ever happen to me.  I never imagined I would own my own business.  With my husband's support, he's helped me believe in myself and provided the emotional support I needed to get started.  Now, I feel like there is no limit to what I can do.    
 
5- What have been your biggest accomplishments?
Every little acknowlegement feels like a huge accomplishment.  When I see orders coming in, I feel a sense of accomplishment because this was what I set out to do - to share my designs with everyone.  I have received nothing but positive words from everyone I have come across in this business, and including my customers. 

6- Where do you see JustNata Spanglish Designs in 5 years?
I hope that we continue to grow and be successful.  I'd like to extend our product line to include every Spanish-Speaking country and city, and make more shirts that keep the Gringos guessing.  I hope to be selling my products in more stores, maybe even opening my own store one day.  I have to consider a plan for the future.  I'd like to give my children a "family" business.  I also hope that this website will be the beginning for much more to come.  I'd like to do more for the Latino community, specifically Latinas who have struggled, by creating an organization that plans fun events with shopping, music and good food but also provides information on every topic that would be of interest to a Latina - like immigration, Social Services, job opportunities, education, parenting, etc - so that they can better their lives and the lives of their children.  Anything to make them STRONG!  I currently have an online Yahoo Group where women across the country talk about everything, give advice and get information.  We are working on the priliminary stages of starting such an organization.  To join our Yahoo group, please contact me directly by sending me an email to nathalieramirez@yahoo.com.

7- What would you like to say to a young entrepreneur that is thinking about starting his/her own venture?
Dream big and do your homework.  You can do anything you put your mind to. 

For more information and to purchase JusNata products, Visit them now at www.JusNata.com

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Daily Dose of Sofrito: Chicago's Jibarito Sandwich



In 2005, I had an opportunity to visit Chicago for a few days for a business conference and as soon as I arrived to the hotel my conference was being held at, I recieved an email on my blackberry from a friend Dulce Ramos. Dulce Ramos is a Chicago native and very successful woman that has an amazing career in real estate as well as very unique women's shoe store called the Pump Room Boutique. I decided to call Dulce to let her know I was in town and before I knew it...she was at the Hotel picking me up to give me the Chicago Express Latino Tour.

You see...I had written an article inquiring about the existence of Latino Life in Chicago and Dulce really wanted to show me how proud the Boricuas are out in Paseo Boricua. What I encountered was fascinating, all these really nice shops and boutiques with very interesting themes and personality all of their own. She asked me if I wanted to have a "Jibarito" and I looked at her with a puzzled look...I had no idea what she was talking about. She took her time to explain it to me as we drove to a place called "Borinquen Restaurant" which is also known as the home of this Mysterious "Jibarito Sandwich". We get there and the place is hopping (es la hora de "lonche") and I am looking at the awesome artwork on the wall created by a local artist named "Cuca". The tables are actually hardwood and in the shape of Puerto Rico. I ordered a "Jibarito de Pollo" and when I got it, i was really taken back. It was a chicken sandwich with lettuce tomato and cheese...with tostones instead of bread with a little garlic drizzed on the top. This was soooo cool, I am having this really funky sandwich while Salsa is playing in the background in a place surrounded by Latinos.

It was so good I had to go back with my Fraternity brothers...Big shout out to the brothers of the Chi Chapter of Phi Iota Alpha, Inc who hosted me for the rest of my trip.

below is a recipe that a lady named Julia sent me from Chicago.

Get an authentic "Jibarito" when you are in Chicago...Find out how at www.borinquenrestaurant.com


A special thanks (y una abrazo) to Dulce Ramos for being a fantastic host and you can find out much more about her at www.DulceRamos.com and www.ThePumpRoomBoutique.com

As I am,
George Torres
The Urban Jibaro

Jibarito Recipe

JibaritoSource: Julia

The Puerto Rican style jibarito (pronounced hee-bah-ree-to) sandwich was created at the Borinquen Restaurant in Chicago by owner Juan "Peter" Figueroa. Here's my take on making his famous jibarito at home. The plantain "bread slices" for this sandwich are most easily made if you have a large deep fryer, but it can also be done in a deep skillet with oil. I originally saw this made on FoodTV's "Roker on the Road" (episode "On a Roll"). According to the Borinquen website, these sandwiches are known as "emparedado de platano" in Puerto Rico.

1 large green plantain, peeled and sliced lengthwise and in half (4 pieces)
oil (for deep frying)
1 tablespoon butter
2 teaspoons olive oil
1 cup thinly sliced onions
2 cloves garlic, smashed and minced
1/4 teaspoon cumin
1-2 pinch cayenne or dried chipotle powder, to taste
6 ounces shaved shoulder steak (or other tender cut such as flank, or thinly sliced chicken breast meat)
salt & freshly ground black pepper, to taste
4 slices American cheese
1 tablespoon mayonnaise
romaine lettuce
thinly sliced tomatoes or roasted red peppers
1 teaspoon melted butter
1/4 teaspoon roasted minced garlic

2 servings 2 sandwiches

(Also, you will need 2 heavy cutting boards - rectangular ones work better with the shape of the plantain).

Heat oil, then fry the peeled and sliced plantain for 1 minute.

Remove plantain from oil, place on a heavy cutting board (if wooden, wrap board in plastic first, which will assist in the spreading of the softened plantain), top with another cutting board, and flatten the plantain between them.

Fry the now-flattened plantain in the oil again, until outside is golden and crispy; remove from oil, set aside on paper towels to blot oil, and keep warm.

Over medium high heat, melt 1 tablespoon butter and olive oil together, then sauté the onions until just becoming soft.

Add the garlic, cumin, and cayenne (to taste), stir well, then add the meat slices and sauté until browned; season to taste with salt and pepper.

Spread mayonnaise on bottom slice of flattened fried plantain, lay down 2 slices of American cheese, then the meat and onions. Top with lettuce and thinly sliced tomato (or roasted red pepper), then the remaining plantain top.
Combine 1 teaspoon melted butter with 1/4 teaspoon roasted minced garlic, then brush the top plantain slice with the butter garlic mixture.

Repeat steps to make another sandwich.

Serve completed sandwiches with Arroz Con Gandules (Yellow Rice With Pigeon Peas).

Jibaritos can also made with other combinations of roast pork, white or dark chicken meat, vegetables or ham - don't be afraid to experiment.

Happy Mother's Day!

Have A Wounderful - Myspace Comments
Hot Myspace Comments - Dezrum.com

On behalf of Sofrito For Your Soul, I want to wish all Mothers a very Happy Mother's Day!
Let today be the first out of many days that you show them how important they are in your life...

As I am,
George Torres
The Urban Jibaro...
Hijo De Carmen, Nieto De Gloria!

Tesoro on the web: PuertoRicanPower.net


Expedia.com

Prpower
It has been a while since I have highlighted a new "Tesoro" and actually this is one I actually discovered on a trip to the windy city of Chicago a few years back. I got an opportunity to hang out with my friend Dulce Ramos who gave me an amazing tour of all the Boricua neighborhoods in Chi-Town and introduced me to Jibarito Sandwiches.

Before I hopped on the plane, I googled Latino Events in Chicago and found this Tesoro (which I featured on this site before we switched to Blog format) and it has grown so much since then, I find it necessary to feature it again...

PuertoRicanPower.net is an arts and cultural guide (founded by Joe Acevedo and Leo Negron) for "Puerto Rican, Puertorriqueños, Boricuas, Borinqueños, Borincanos" and everyone who loves our culture. The website which originally launched in June of 2003 features art, news, history, culture, local/national resources and announcements of upcoming events. One very special feature is the music store featuring Puerto Rican music, find all of your favorites from salsa, merengue, reggeaton, plena, bomba and boleros.

I am extremely excited at the fact that you can now save, share and recommend Puerto Rican Arts, Culture and Events website articles using websites you love like del.icio.us | Digg | reddit | Google | Yahoo!


Important: When you buy a CD through their website at amazon.com your helping to support the Puerto Rican Arts, Culture and Events website.

Check out the Puerto Rican Power website!

Let them know the Urban jibaro sent you!!!!

buen provecho!

As I am,
George Torres
The Urban Jibaro


If you know a website that should be featured as a Tesoro On The Web, email us at SofritoSubmissions@gmail.com


Expedia.com

Urban Jibaro: Check me out on Facebook!

Danger
First of all I want to thank all of you who took the time to send me birthday wishes this past week...it is appreciated. As many of you already know, we celebrated my birthday at Capicu Poetry with some of my friends and an amazing show. I do not want to steal the excitement of the traditional Capicu Recap...but the line up included Cindy Sugarush...the hardest working Latina in comedy...que me tenia me'ao de la risa...

I am not saying anything else about that night except for it was an great time with great friends...stay tuned for the recap.

I am actually posting because many of you have asked me where I have been...and that question confused me...then my friend Ana said..."Chico you have not answered any of my bulletins or messages..." and then it hit me...My friends were talking about my virtual absence on MySpace. Now I have been absent from my "Sofrito" MySpace Page for about 2 months now after sufferring from what's been labeled as MySpace Fatigue and simutaneously discovering the exciting networking tools that Facebook has to offer.


So I started a facebook page that highlights my personal profile and started the Capicu Poetry & Cultural Showcase page alongside my partner in crime Papo Swiggity. The first few weeks I started spending a considerable amount of time...testing features, adapting my privacy controls, searching to see how many of my business contacts are actually on Facebook...and then it happenned...I get an email from BlackberryCool.com (one of my favorite sites)...Facebook just released a Mobile interface that will allow me to be on Facebook all day long. Now if you know me and you know how much of a geek I am on the low...you would have already guessed that I have officially named Facebook my favorite social media site at this time. I especially like the fact that this time around, I am connected with people that are more in line with me personally and professionally thanks to Facebook method of connecting people via networks...and the best part....minimal spam (ps...i just ignore the pesky applications).

Will I abandon MySpace altogether?...probably not, MySpace has helped me grow my marketing campaigns and network with some dynamic people and although I think MySpace is slowly imploding, I will ride it out. If you are a hradcore facebook fan like I am...catch me on Facebook and request to be part of my network of upcoming, progessive Latinos on the web.

Los vemos alla...

As I am,
George Torres
The "Facebook" Jibaro

Click here to find me on facebook!Facebook